“Growth is never by mere chance; it is the result of forces working together.” – James Cash Penney
there a wall between your business and exponential growth?
might need several tools to knock it down. Because there isn’t one secret
ingredient: it takes multiple strategies aligned with your overall business
goal to future-proof progress.
a recent Platform ExO masterclass, we joined successful business
leaders to discuss how marketing, finance, people and technology are essential
factors for sustainable growth.
reading to discover their key points with particular focus on our Managing Director’s technology takeaways.
attract and retain the best talent, you need a marketing strategy that makes
your employer brand stand out.
Pye, Director of the marketing consultancy Mike Pye + Co, spoke from experience. He explained why
businesses should only focus on new business when it comes to marketing,
special attention should be made to attracting exceptional talent and it should
be a key element of your strategy.
discussed how businesses could utilise marketing as a recruitment strategy to
help give them a competitive advantage in the war to attracting the best
people. He made reference to the
techniques employed by both giant corporations and smaller North West
Businesses to great effect including content marketing, social media,
automation, paid strategies and the power of live events to build a pipeline of
Helen Fleet, a freelance financial director, talked
about the importance of having a rock-solid financial plan to future-proof your
trick is identifying the main strains on cashflow during each growth phase. So
you can ensure you have enough funding and operational resources in place to
so helps you plan and combat cashflow issues so you aren’t held back by months
in the red. A carefully considered financial plan also gives you clarity on
what drives profit in your business so you can make smart investments and focus
on the products or services that will enable you to grow at speed.
Martin Murphy is a former special forces soldier,
international adviser and coach to leaders and high-performance teams.
Developing elite teams was the core topic of his session and is also the basis
of his new book ‘From Mercenaries to Missionaries‘.
His key lesson during the
event was understanding how commitment, courage and humility are attributes you
need to nurture to become a leader of high-performance teams.
Martin also discussed the
three core skills of high-performance teams, the strategies needed to find the
right people and how to empower your team to collaborate powerfully so they are
“engaged in the unrelenting pursuit of
high-performance teams ties into your plan for growth (as it should!), you should definitely check out Martin’s book.
During Barry Lowe’s session (our
Managing Director), he emphasised how a technology plan is imperative for
Based on his eons of
experience working with fast-growth businesses, he identified the biggest
reasons why companies are held back by specific technological problems:
He then used real-life
examples to show how businesses can overcome these problems to improve their
processes and drive progress.
Investing in the Right Technology
When GB Taekwondo approached San-iT, they had spent huge amount on technology with little
strategy as to how it should all work together to help the organisation achieve
it’s aims, (winning Olympic Gold).
San-iT stepped in and
helped the organisation build an IT plan which included technology that would
bring real value to the business. For example, software such as Microsoft
Power BI was implemented so
GB Taekwondo could gather data on opponents and display it easily to give its
athletes a competitive edge. They also benefited from improved collaboration,
file sharing and security to boot.
Seamless Employee Onboarding
A lot of businesses looking
to grow rapidly struggle to meet the demands of an expanding workforce. For
example, a financial mis-selling San-iT client wanted to go from two employees
to over 100 in a very short space of time. But they lacked a technology plan
that would enable them to bring new staff up to speed swiftly.
San-iT worked closely with
the company to implement a cloud-based scalable
solution that would enable
seamless employee on-boarding. And to help the client keep costs down, we
recommended using technology leasing models (HaaS and SaaS) so they could pay a
monthly fee for serviced technology rather than spending massive amounts on
buying hardware outright.
Both actions allowed the
company to increase its workforce to 35 people over two months. Also, because
the new staff were trained in the business rapidly, they were able to hit the
ground running immediately making revenue for the business.
also shared our intuitive process to give businesses the knowledge and
structure needed to create a technology plan that’s in line with their growth
goals and on budget. This ensures they invest in the right technology at the
right time to overcome growing pains.
process is called the 8 Essential Steps to Aligning Tech to Growth and it’s
something we go through with every client to ensure we advise them on the right
technology for their business and objectives. Feel free to use it for your own
business to nail your technology plan:
Don’t Neglect Back-Up and Security
Platform ExO masterclass concluded with Barry’s final piece of wisdom for
high-growth business owners.
warned how businesses can disappear overnight from security breaches or a loss
of data. In fact, 60% of small businesses that lose data shut down within six
months. Which is why investing in back-up and recovery software or services
isn’t optional, it’s a necessity. You can find out more on the San-iT website.
your take on the essential strategies for exponential growth? Let’s continue
the discussion on Twitter! In the meantime, check out our blog for heaps more insight into how technology
can help you supercharge progress.